Big Data is just how it sounds. The tremendous organized and unorganized data that a company collects every day. Big Data is entirely relevant to companies small or fortune 500. Why? Big Data is crucial to businesses due to what you can do with the data. With technology forever innovating, industries use state-of-the-art programs to take their organizations to a new level and satisfy customers. The usage of datasets is a reasonably new concept. That it'd be pointless for a person to try to traditionally sift through and organize the daily data a company generates. However, the conventional definition varies from 3-7 V's. The description that set the trend for Big Data was by business analyst Doug Laney refers to 5 V's. Volume, velocity, variety, variability, and veracity.